2026-08-06
The standard funnel report is a shrinking bar chart: 1,000 people hit step one, 400 make it to step two, 90 complete step three. It correctly tells you people are dropping off between steps. It doesn't tell you anything about what those people actually did instead — did they leave the site entirely, wander to an unrelated page, or bounce between two pages that might be competing for the same intent?
Visitor Visual lets you define a funnel — a sequence of pages representing your conversion path — and then draws the real drop-off as colored lines connecting the actual buildings in your live city, not an abstract shrinking bar. Because it's drawn on top of your site's real layout, you can see exactly where the drop-off traffic goes: back to the homepage, sideways to a competing page, or simply gone. That's a different, more specific question than "how many people dropped off," and it's one a standard funnel chart structurally can't answer.
Knowing 60% of people leave between your product page and checkout tells you there's a problem. Watching where they actually go after leaving — back to browsing more products, versus straight off the site — tells you whether the problem is friction in checkout itself or something upstream still unresolved when they got there. Two very different fixes, and a percentage alone can't distinguish between them.
A standard funnel chart is still the fastest way to see your overall conversion rate at a glance, and Visitor Visual shows that too. The spatial view is for the next question — the one you ask right after you notice the drop-off, when you actually want to know where those visitors went instead of just how many there were.